Studio Seferlis began in 2019, when my husband Antonis and I decided to bring our worlds of fashion and architecture together under one roof. For us, design is not just about creating beautiful spaces, but about shaping places that feel alive — spaces that hold memories, comfort, and joy.

My own fascination with design started early, growing up in Sweden where I would spend hours moving furniture around, chasing a feeling of harmony. Later, running a menswear label taught me how much detail and atmosphere matter, and how they can completely shift the way we experience our surroundings. Antonis brings his own depth of experience from working at some of the world’s leading design practices, giving our work structure, longevity, and technical finesse.

Our first client project, Belmont, showed us what we wanted Studio Seferlis to stand for. We took a stark new-build flat and transformed it into a warm, characterful home — proof that even the most ordinary of spaces can be elevated with thought and care. Since then, our projects have ranged from intimate pied-à-terres to grand Notting Hill townhouses, but the essence remains the same: creating homes that reflect the individuality of the people living in them.

We believe that interiors should be lived in, not just looked at. That means striking a balance between elegance and practicality — choosing when to make a statement and when to let a space breathe. Art and collaboration are central to this process. By working with artists and makers, we bring in pieces that add soul, stories, and a sense of place.

What makes our approach different is an instinct for balance. We’re mindful of budgets while never compromising on vision, and we understand that true luxury is about how a space makes you feel, not just how it looks. The result is interiors that feel refined but welcoming, timeless but never sterile.

Studio Seferlis is still writing its story. But our aim has always been simple: to create spaces that inspire, comfort, and endure — homes that make life not only more beautiful, but more enjoyable every day.

— Johan Seferlis